How to use keyword Search
Finding and investigating terms or keywords people enter into search engines for a specific topic is the practice of keyword search. It is a crucial component of SEO since it helps websites rank higher by identifying the search terms that their intended audience uses to find them online. How to use keyword search for finding keywords and topics for new content.
Step 1: Set up a Google Ads account
Google Ads will then ask you to create a campaign. Since we’re not going to spend money on advertising, skip this step by clicking the Create an account without a campaign button. Then enter your company information: country, time zone, and currency. After that, click the Submit button. You have created an account with Google Ads. Now click the Explore Your Account button to go to the platform dashboard.
Step 2: Access Google Keyword Planner
To open Google Keyword Planner for keyword search, click the Tools & Settings button located in the top right corner. From the Planning drop-down menu, select Keyword Planner.
There are two options for using the tool:
- Discover new keyword searches are terms that can be used to increase website traffic.
- Get search volume and forecasts – Lets you know the search volume and future forecast for a specific keyword search.
Let’s look at the first option first.
Step 3: Select the Discover New Keywords Option
When you select the Discover New Keywords Option, you will see two tabs: Start with Keyword search and Start with a Website.
Start with keywords
To search for keywords, enter search values. You can enter up to 10 phrases and filter the results by domain. After that click the Get Results button .
Start with a Website
Enter the URL of the site that Google Keyword Planner uses as a source and will showcase search terms from that resource.
You can search for keyword search throughout the site or on a specific page. After entering the URL, click the Get Results button.
How to Use Google Keyword Planner Results
After that, Google Keyword Planner will display a list of keywords based on the specified source or set of phrases. It will also offer many additional keyword options.
For example, when we entered “Google Analytics” as a search term, the tool returned 674 keywords. For each keyword search, Google Keyword Planner displays four metrics:
- Monthly keyword search – The number of search queries that the keyword receives per month.
- Competition – the level of competition for the keyword.
- Top of page bid (low range) – Shows the lower limit of the CPI at the top of the search page.
- Top of page bid (high range) – Shows the upper limit of the CPI at the top of the search page.
You’ll also be able to use additional filters to find new keywords based on location, language, search engine, and time period.
Step 4: Select the Get search volume and forecasts option
Enter the phrases separated by commas in the text box and click the Get Started button. For the keywords you enter, Google Keyword Planner will predict total clicks, ad impressions, total cost, average position, and cost per click (CPC). Next, the tool displays a forecast for each keyword: clicks, impressions, cost, click-through rate (CTR), and the average cost per click (CPC). Then click the Historical Metrics tab to see the average monthly search volumes and competition for each keyword search. Using this information, you will be able to select keywords that will help increase your site’s position in the SERPs. Now that we’ve learned how to use Google Keyword Planner, let’s look at its alternatives.
Three Best Alternatives to Google Keyword Planner
Google Keyword Planner is a powerful tool. But it is designed to match keywords for promotion campaigns based on pay-per-click (PPC) ads. To improve the SEO of sites, the following services are best suited:
The best WordPress plugin for Google Analytics. It provides a Search Console report. It lists the keywords that users use to find your site.
To view this report, go to Insights > Reports and then click on the Search Console tab . Using this report, you can identify keyword search variations and target them to increase your organic traffic. MonsterInsights automates this process.
Many professionals prefer SEMrush because of its keyword search tool. You can enter any term, and the service will provide detailed information about the search volume, and cost per click. As well as a full overview of the search results.
Ahrefs provides detailed reports on keywords, their rankings, and total backlinks from competitors. It will also allow you to find differences in the content of your site and a competing Internet resource.
Verdict: Why Use Google Keyword Planner?
Google Keyword Planner is for advertisers. But it also has great SEO value, and it’s free. On the other hand, if you are looking for detailed information about keyword search and their competitiveness, then use the alternatives listed above.
Why is there a need for SEO keyword searches?
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